You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.
Cookies are bits of information stored on a computer. Often, they hold small bits of information such as user preferences. Most browsers accept cookies by default, but can be turned off in the browser's control panel. Cookies can also be deleted at any time by the user. This can also be found in the user's control panel. You can read more about cookie's here.
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